HOLLYGHOST

HOLLYGHOST is a premium fashion e-commerce brand. They needed a full overhaul of their online store to improve conversion rates during high-traffic sales periods. I started with market and competitor research (veille), then produced wireframes and high-fidelity mockups in Figma. Once the visual direction was validated, I cloned the production environment, migrated to PrestaShop 8.2.4, cleaned the database and removed hundreds of orphan files (CSS, JS, plugins). Then I implemented the redesign — new checkout flow, OAuth payments, product page UX — to match the mockups.

• Complete redesign

  Market & competitor research (veille)

• Wireframes & mockups

  Wireframing & high-fidelity mockups (Figma)

• Veille (research)

  Full production environment clone

• Checkout

  Migration to PrestaShop 8.2.4 (latest)